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WPSD-TV Saw 10-Fold ROI 60 Days after Promotions Summit
The Promotions Summit inspired the station to grow their promotions program Editor’s Note: Sara Droke attended the Second Street Promotions Summit in 2014, and generated a 10-fold return on her...
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How the Promotions Summit Inspired Record-Journal to Hire a Promotions Manager
With a new Promotions Manager in place, the paper’s promotions program has taken off Editor’s Note: Shawn Palmer attended the Second Street Promotions Summit in 2014, and went back to the...
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4 Steps to Maximizing Your Sponsorship Revenue with Promotions
Drive more revenue with promotions when you follow these tips Want to ensure that you’re generating the most possible revenue from promotions? Adopt a strategy that allows you to bring in revenue from...
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Increase Your Quiz Revenue by Using Both Sales Models
Double your revenue by selling sponsored and advertiser quizzes There are two main ways that you can drive revenue with quizzes. You can either sell quiz sponsorships, where an advertiser pays to...
View ArticleHow to Align Promotions with Existing Initiatives to Drive Additional Revenue
You are already doing so much. Why not add a promotion to generate even more revenue? Valentine’s Day. Auto Racing. College Basketball. Golf. College & Pro Football. Mother’s Day. Father’s Day....
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How to Hit a Home Run with Promotions | 2015 Promotions Summit
Become a promotions power hitter by checking out these tools. Integrating promotions into your digital mix is a key component for building digital revenue. Kelly Geary of Swift Digital Marketing...
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How Promotions Help TV Retain Core Advertisers During the 2016 Election Frenzy
Build out a year-long promotions calendar full of online contests that don’t require on-air inventory At the NAB’s Small Market Television Exchange conference, I was shocked to hear that some core...
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How to Package & Price College Basketball Bracket Promotions
Learn how to set up the bracket sponsorship model best for you Benefits of a Tournament Pick’Em Deciding to run a college basketball pick’em should be a no-brainer. They can be incredibly valuable for...
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Your Ultimate Promotions Sales Guide for Top Advertising Categories
From needs analysis questions, to email opt-ins, this guide provides all the essentials you need to rock that next sales call As a media executive, you know that advertisers are always looking for...
View ArticleDownload the How to Capitalize on the Buzz around Quizzes Playbook!
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a...
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